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MEC200: Design Your Offer - live online, interactive course

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How to create offers customers can’t resist (without discounting)

How to create offers customers can’t resist (without discounting)

July 22, 2025 — Discount wars are eroding your margins – here’s how to stop.

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How to Build Reddit and Discord Communities That Drive Sales: Music industry secrets that work for any business (podcast episode #146)

How to Build Reddit and Discord Communities That Drive Sales: Music industry secrets that work for any business (podcast episode #146)

July 17, 2025 — Talya Elitzer, CEO of Overmind Merchandise, discussed artist management, cultural movements, and Reddit community engagement.

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How to fix a weak value proposition

How to fix a weak value proposition

July 15, 2025 — If your brand has a weak value proposition, it will kill your sales. Here's how to fix it in nine steps.

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