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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Latest Resources

Crawl, Walk, Run: How Ferguson began customer-centric email habits to generate over $21 million in online revenue

September 4, 2015

Inbound Marketing: Construction software company doubles submission goals in bracket contest for customer projects

September 3, 2015

Email Marketing: Microsoft Store segmentation campaign increases overall revenue 1,200% in three years

September 2, 2015

 



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More from MarketingSherpa Reporters

B2B Marketing: Customer-centric marketing increases revenue 25% annually for adhesives company


September 2, 2015 Over the past two years, Bemis Associates, Inc., a specialty adhesives supplier, has repositioned itself from vendor to strategic partner within leading athletic clothing brands. In the process, the marketing team increased the brand's revenue. Read on to see the steps Bemis took in order to achieve this growth.

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Email Marketing Chart: How send frequency impacts read rate


September 1, 2015 There is no single ideal email send frequency that will fit all brands' needs. Marketers must find the optimal frequency for their brand with rigorous testing and evaluation. Read on to discover the relationship between email send frequency and engagement among retailers and how to optimize your send frequency for customer engagement.

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SMB Marketing: How an online store generated 659% three-year revenue growth


September 1, 2015 One element of marketing success you shouldn't overlook is passion. Watch this interview with Marc Lobliner, Chief Marketing Officer, TigerFitness.com, from the MarketingSherpa Media Center at IRCE 2015. Do you have passion for the brand you're building? Ignite your own passion for using marketing to help your brand help customers.

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