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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Latest Resources

Customer-First Marketing: How Optum generated closed contract revenue of $52 for every dollar invested

May 4, 2016

Email Research Chart: How personally relevant is retail email to different shopper types?

May 3, 2016

 



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MarketingSherpa Weekly Book Giveaway: The TV Brand Builders by Andy Bryant and Charlie Mawer


Deadline: May 8, 2016 — This book provides inspiration for all marketers to learn from the ways in which TV brands have harnessed the opportunities arising from the developments in online video, smart mobile devices, and social media. This book draws on examples from major broadcasters such as Fox, AMC, and HBO and examines the marketing, advertising, and design techniques that work best in TV.

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Customer Testimonials: 3 ways to leverage your customers to help tell your product’s story


April 28, 2016 — According to a recent survey, customers ranked “word of mouth” as their second most preferred method for discovering new products. Yet, many marketers are not taking advantage of their current fans as much as they could be. Read on for three ideas on how to leverage your customers and incorporate word-of-mouth marketing into your campaigns.

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Email Marketing: Ecommerce store sparks a 92% increase in email revenue with three automated series


April 27, 2016 — Lifestyle brand and ecommerce store Dormify wanted to maximize the impact of its email communications by ditching batch and blast and adopting relevant, automated email series. Read more on how they established a welcome, cart abandonment and post-purchase series, and increased their email revenue by 92%.

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